the corporate creative

 

Gartner Research

As a Research Analyst at Gartner, I conducted interviews with HR executives at midsized corporate organizations to learn the best practices and gather insights across industries for topics including (but not limited to): Change Management, Performance Management and Undergoing Culture Change. After interviews, I consolidated the information into briefs to provide guidance for our clients to utilize and support our consulting work.


pgLang Creative Concept

Working on my concepting, I utilized an ad brief to come up with three different print ads for the pgLang lightphone. I drew primarily on insights on the Millennial and Gen Z population, sentiments towards social media, and nostalgia.


Marketing Content Design

In my role as a Marketing Content Designer at Brown University, I created and edited original designs for social media posts, newsletters, blogs, and all content aligned with strategic Marketing goals and plans.

 BGO Logo Animation

As part of a rebrand, the BGO leaf and logo motion graphics were to proof how to animate a logo and the impact of motion graphics to bring more intrigue to a design. I utilized Adobe Illustrator to recreate the leaf, as it was not in the original vector form, and After Effects to animate and symbolize the growth of the leaf, that becomes BGO.